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Emirates Edinburgh Airport tells passengers to come to Glasgow

17.08.05

A huge billboard unveiled outside Edinburgh Airport today tells its passengers: 'You're going the wrong way!' Airline Emirates - who offer Scotland's only direct flights to Dubai from Glasgow - has placed a huge advert outside Edinburgh airport telling passengers to fly from Glasgow.

Emitates uses the advertsiement, which is on a roundabout near the entrance to Edinburgh Airport, to tell Edinburgh passengers that it would be far quicker taking the plane from Glasgow for long-haul flights, and to use their network of connections via Dubai. Laurie Berryman, of Emirates, said: 'I know that travellers using Edinburgh will accept this tongue-in-cheek campaign with the humour that's intended.'

'It is well targeted and an appropriate reminder to those flying from Scotland's capital city that expensive and time-consuming connections on to long-haul flights via London or other European points are now a thing of the past. Glasgow's right there on the doorstep, providing the non-stop service to Dubai and on to points across the globe.'

Glasgow and Edinburgh airports, despite being owned by the same company, BAA, enjoy healthy competition. Edinburgh is said to keen to lure Emirates to its airport, and will be none to pleased with this advertisement.

The airline has made a big commitment to Glasgow airport. Starting in October it will use a Boeing 777 on its Glasgow - Dubai flights, the biggest plane to use Scottish airspace. As part of the launch, Emirates will lay on a chauffeur-driven car to pick up business-class passengers living within 100 miles of Glasgow Airport.

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